Jacob Campbell | Business Analytics Portfolio

🎓 Education

Degree	Institution	Year	Highlights
Master of Science, Business Analytics	Northern Arizona University	December 2025	Coursework: Predictive Modeling, Forecasting, Business Intelligence, and Data Visualization	MS Business Analytics Outstanding Graduate Student for the class of Fall 2025
Bachelor of Science, Information Systems	Northern Arizona University	December 2024	Coursework: Database Design, Systems Analysis, Applied Business Intelligence

Languages: SQL, R, Python, HTML, BASH
Tools: Excel (Advanced), Tableau, Power BI, MS Access, MS Project, MySQL Workbench, MySQL Live Server
Techniques: Regression, Forecasting, EDA, ETL, Dimensional Modeling, RFM Analysis, Dashboarding
Analytics & Modeling: Descriptive, predictive, and prescriptive analytics; selecting and building appropriate models; using models to analyze business problems.
Data Management & Engineering: Data acquisition (web scrapping, python API) and management for analytics; identifying, collecting, storing, and governing data.
Business/IT Strategy & Systems: Aligning IT strategy with business strategy; designing and managing IT/IS to solve business problems. Designing and implementing org wide governance plans.
Communication & Storytelling: Communicating results to technical and non-technical audiences using best practices in writing, presentations, visualization, and data storytelling.
IS Standards, Frameworks, & Governance: Understanding information security considerations within enterprise systems and networks, and applying relevant standards or frameworks to solve business problems.
Professional/Process Skills: Problem definition and scoping with stakeholders; converting objectives into measurable analytics tasks.

Support multi‑site Head Start centers by diagnosing, testing, and resolving hardware, software, and networking issues.
Conduct structured testing for system changes and device rollouts; document results to ensure reliability and consistency.
Analyze service data to identify recurring issues and recommend process or workflow improvements.
Create SOPs, knowledge‑base articles, and training materials to standardize procedures and improve staff self‑sufficiency.

Provide front-line support for hardware, software, and networking issues; diagnose, repair, and upgrade student/university devices. (780 incidents solved)
Guide students using 1:1 tutoring and tutorials to improve digital skills and self-sufficiency.
Work within ServiceNow to triage, track, and resolve requests in an enterprise workflow.
Earned Data, Network, and Hardware certifications through the Student Tech Center; allowing for more responsibility in my role.

Built and maintained cable and network infrastructure to support large-scale fair operations; ensured connectivity for remote offices and event sites.
Delivered on-call, cross-department IT support (racing, betting, logistics, parking, food services, marketing), coordinating fixes in fast-moving environments.
Managed secure device upgrades and data backups, strengthening reliability and continuity during peak traffic periods.

Device triage & repair • Windows/macOS/Linux • Networking fundamentals • Incident management (ServiceNow) • Customer education & enablement • Secure imaging/backups • Enterprise IT support • Structured testing & documentation • Multi‑site operations support • Data validation & quality checks • SOP creation & knowledge‑base development • Cross‑functional troubleshooting & stakeholder communication.

You can view examples of my analytics and data visualization projects by clicking on “View Pojects” in the sidebar.

Click the links below to connect with me on LinkedIn and see my Resume. You can also click the “About me” section in the sidebar.